Octopz is identified as a 2007 Rising Star by InfoWorld and profiled as part of their Month of Startups feature series. Editor at large Paul Krill starts the story by writing that:
Nobody’s sure exactly how it is that social networks like MySpace and Facebook are really going to make money for their corporate masters. But one thing people have figured out is that online social networks are great mediums for people to share ideas and collaborate. Now one startup, Octopz, is hoping to apply that logic to the topsy-turvy community of creative professionals. In the process, the company is making a splash in the ocean of Internet collaboration hopefuls.
In the article, Octopz co-founder and chief evangelist Barry Fogarty points out that Octopz is:
The ideal solution for creative professionals working with rich media. We make advanced, on-demand collaboration simple and effective.
Barry also shares some background on how Octopz began:
Fogarty says the Octopz application originally was developed for his own use with agencies and clients. “Once we started to use it with our clients, they got interested,” and asked to license it, says Fogarty, who previously owned a company called Diginiche, which produced high-end interactive images.
Aldo Cundari, chairman and CEO of The Cundari Group, an advertising agency and Octopz client is also quoted in the InfoWorld profile:
We find that our clients like the flexibility it (Octopz) brings to the workflow process. We have also seen increase in productivity and a reduction in project cost by removing travel and the hours required (when) constantly chasing (a) client for input and approvals.
The full InfoWorld article is here.
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